The holiday season is all about self-care, gift-giving, and hitting the reset button before the new year, and for many people, that means rethinking what we put on our bodies as much as what we put into them.

This morning, we’re spotlighting a New Jersey-based beauty founder who turned a personal wellness journey into a fast-growing clean skincare brand that’s now a go-to for holiday gifting.

Elina Sofia Wang is the Co-Founder of ESW Beauty, a wellness-inspired skincare company she launched at just 22 years old. Known for its fun, vibrant designs and clean, sustainable ingredients, ESW Beauty products are now sold in thousands of stores nationwide, just in time for the holiday season.