From luxury fashion houses teaming up with athletic brands to beauty, travel, and lifestyle crossovers, collaborations are becoming one of the biggest trends shaping the fashion industry right now. These partnerships are creating viral moments online, attracting younger consumers, and helping brands reach entirely new audiences through limited-edition collections and unexpected pairings.

Joining us now is fashion expert Dawn Del Russo of LiveTheGlamour.com to break down some of the biggest brand collaborations dominating fashion this season and why these partnerships have become such a powerful business strategy.