Retail is going through a big transformation. While online shopping still dominates quick purchases, many brands are rethinking their physical stores, turning them into places where customers can spend time, socialize, and truly experience a brand.

It’s called experiential retail, and instead of just racks of clothing, stores are now offering everything from cafés and wellness spaces to live events and interactive technology. The idea is simple: give shoppers something they can’t get online.

Joining us now to break down this growing trend is our regular fashion expert Dawn Del Russo, founder of LiveTheGlamour.com. Good morning, Dawn.