Snacking habits are changing in a big way this year, as more Americans turn away from ultra-processed foods and back toward something that feels familiar, simple, and real.

Joining us this morning is Misty Skolnick, Co-owner of Uncle Jerry’s Pretzels. The brand has built a loyal following by doing the opposite of most modern snack companies, hand-rolling sourdough pretzels using just five simple ingredients you’d recognize from your own kitchen. As food trends in 2026 point toward nostalgia, simplicity, and what some are calling “quiet luxury,” Uncle Jerry’s is right at the center of that shift.